To be effective today, community leaders must be able to wield expressive language and vivid imagery.
To do this they must tell stories of who they are, expressing the values they hold, and what matters to them. They must be able to articulate powerfully where the community is at that moment in time, and they must build a shared vision for where the community is headed.
To engage people and do so within the constraints of busy schedules, leaders need strategies for going deep fast and getting beyond superficial conversations. They need methods for moving beyond rational and strategic ways of thinking and talking. To reach the widest possible audience, leaders need to understand how to use language to reach unexpressed memory and unexpressed emotions–fear, anger, doubt, delight, joy, awe, wonder — and make discussable the subjects that are at the heart of complex, community matters but are difficult to address. Continue Reading »